Samuel Jesse is the brains behind Digital Creative a Beijing based boutique web design and development studio. As a creative design artist Samuel is always pushing the creative envelope whether developing new iPhone applications or producing cutting edge web design. Keep an eye on this...

Originally from Richmond, VA, but currently residing in Beijing, Patrick has been around music for the better part of his life. For more than a decade, DJing has been his most recent musical outlet, and before coming to China, he had played clubs and parties from Atlanta up through Virginia,...

Kim Ng is an accomplished car and motorcyle racer. He consistently places in top spots at races in China. Kim is known by many as a guru for his mastery of riding a motorcycle whether that be on the track on ripping though the canyons outside of Beijing. When Kim isn’t dominating the...

China action sports yet again had the bar raised by this years NIKE Nightrail Snow Jam held inside Beijing’s Chaoyang park. 16 of China’s top snowboarders battled it out. “It was Andrew Wang however who reigned king of the rails, showing class with some banger tricks thrown...

Vans night at Woodward Beijing is a perfect example of how to host a continuous series of events to grow the action sports market in China. In doing so Vans clearly has created strong brand awareness and a certain amount of loyalty to arguably one of the oldest and coolest skateboard...

Global action sports brands take note..this years ISPO Beijing nailed it for showcasing product, exciting convention guests and stoking local skaters with mini ramp, street skating demo and contest. The action sports brands were consolidated this year into an area just outside the main hall...

It’s time to let the secret out – China action sports athletes and fans have a brand new playground – The Secret Garden Ski Resort located in Chongli county about 2.5 hours outside of Beijing is in one word AWESOME! In only its first year of operation has two high speed...

NIKE continues to sponsor and push grassroots events in the growing china action sports market. Today was the first stop of a three city tour for the NIKE Snow Jam. Nanshan where todays event was held is home to the majority of china’s freestyle progressive snowboarders lucky enough to...